Reds Roll Out Dazzling Adidas Duds…
Liverpool FC has finally pulled the curtain on its shiny new Adidas jerseys for the 2025/26 season, swapping their swoosh for some stripes like a player trading boots for roller skates. Fans, who were chomping at the bit like anxious goalkeepers awaiting a penalty, were kept in suspense until the Reds waved their sartorial sorcery on August 1. As Arne Slot’s heroes jog out in their striped suits of armor against Athletic Bilbao, they’ll be hoping the snazzy new threads grant them the powers of a super-speedy cheetah on caffeine.
In a deal bigger than a footballer’s hair gel budget, Liverpool’s agreement with Adidas is a $400 million monster stretching over the next five years. Goodbye Nike, hello incentives! It’s time for massive bonuses if the lads can avoid tripping over their own shoelaces and win some silverware. Although the Red Devils and Arsenal have been pocketing even more dosh with their own Adidas agreements, Liverpool is banking on the commercial wizards behind the scenes to work their magic. After all, who needs more money when you have Style Points?
Meanwhile, Pep Guardiola and his Man City squad have waved their magic wands and conjured a majestic $135 million-a-year deal with Puma, leaving their rivals looking like Cinderella before the fairy godmother’s intervention. But with Adidas back in Liverpool’s corner, the Reds hope to become the belle of the Premier League ball. Time will tell if the new kits have enough mojo to sprinkle victory dust all over Anfield!
